On Monday, May 21, Pilgrim Studios had the pleasure to attend the inaugural Women In Television Summit presented by Women In Entertainment and Television Academy Foundation. Held at the Television Academy’s Saban Media Center in North Hollywood, the event focused on sharing stories of success, while highlighting those who have challenged the status quo, overcome obstacles and championed inclusivity within the television industry.
The Summit featured notable leaders in television for a series of discussions centered on case histories and best practices in the television industry. Panels included: Disruptors, Modern Feminism, Ambition Redefined, Digital Evolution, Unconscious Bias and Costume Archetypes with speakers including producer Noreen Halpern (Alias Grace), executive producer Krista Vernon (Grey’s Anatomy), Head of Global Distribution for AwesomenessTV Rebecca Gladshow, executive vice president of original content for CBS All Access Julia McNamara and more.
Here are the most helpful tips we learned while connecting with the top leaders in television and entertainment:
- Branding towards viewers is beyond storytelling, it’s about feeling an emotion and sharing authenticity in your story. Social media posts and product information should be designed to build audience trust while providing relevancy.
- As a marketing channel, TV still reigns supreme. TV ad spend continues to grow and even digital-focused companies have been won over. E-commerce brands and tech giants –even those making their own play at “TV” like Netflix and Amazon – have become one of the biggest groups of TV advertisers.
- Digital studios and semipro content creators are challenging the belief that high-quality content must be expensive. Top-tier network entertainment programs can draw 10 million to 15 million viewers and cost up to $5 million per episode, and top-tier cable shows—at up to $3 million per episode—routinely draw millions of viewers. By comparison, the top YouTube channels have proved they can drive millions of views for $30,000 to $50,000 per episode.
- Content creators and rights holders are capturing a greater share of value. In the past two years, companies as varied as Amazon, BBC, Microsoft, and YouTube have all commissioned original programming. A small percentage of these companies produce movies, but most are focused on serialized—scripted and unscripted—drama series, the leading drivers of nonlinear, online viewing.
Thank you to Women In Entertainment and Television Academy for partnering in such an empowering and informative conference. To follow the coverage for the event and upcoming event coverage be sure to follow @Pilgrim_Studios on Twitter.